The New Yorkers

With a goal of showcasing the ordinary people of New York, photographer Mark Gong and art director Edi Inderbitzin set out in the Spring of 2011 to photograph them.

Book1_01 Book1_02 Book1_04 Book1_05 Book1_06 Book1_07 Book1_09 Book1_10 Book1_11 Book1_12 Book1_14 Book1_17 Book1_23 Book1_24 Book1_25 Book2_02 Book2_06 Book2_09 Book2_10 Book2_17 Book2_18 Book2_20 Book2_23

Clash of Kings “You Rule”
Clash of Kings
TV
Clash of Kings “You Rule”
Kinder “A Good Surprise”
Kinder Surprise
Interactive
Kinder “A Good Surprise”
Volkswagen “Park Assist”
Volkswagen
TV
Volkswagen “Park Assist”
Fruit of the Loom “Rule of underwear giving”
Fruit of the Loom
TV
Fruit of the Loom “Rule of underwear giving”
KBB.com “Projection”
KBB.com
TV
KBB.com “Projection”
Fruit of the Loom “Start Happy”
Fruit of the Loom
Interactive, Print, TV
Fruit of the Loom “Start Happy”
Domino’s “All It Does”
Domino's
TV
Domino’s “All It Does”
The New Yorkers
Personal Project
Photography
The New Yorkers
Ikea “Business Takeover”
Interactive
Ikea “Business Takeover”
McDonald’s “Burger Roulette”
McDonald's
Interactive
McDonald’s “Burger Roulette”
the sky
Personal Project
Photography
the sky
Travel
Personal Project
Photography
Travel
Playground
Personal Project
Photography
Playground
Boxing
Personal Project
Photography
Boxing
Bubblefont
Personal Project
Design
Bubblefont
Design Book
Design
Design Book
Chrysler “The New Standard”
Chrysler
Print
Chrysler “The New Standard”
Volkswagen “Reserved”
Volkswagen
Print, TV
Volkswagen “Reserved”
Band-aid “Adventures”
BandAid
Print
Band-aid “Adventures”
Volkswagen “Smallest Direct Mail”
Volkswagen
Print
Volkswagen “Smallest Direct Mail”
Volkswagen “Sleeping Animals”
Volkswagen
Print
Volkswagen “Sleeping Animals”
Volkswagen “Monster”
Volkswagen
Print
Volkswagen “Monster”
McDonald’s “Ice Cream”
McDonald's
Print
McDonald’s “Ice Cream”
VW R36 Radio Spots
Volkswagen
Radio
VW R36 Radio Spots
Dodge “Race”
Dodge
TV
Dodge “Race”
US Olympic “Raise Our Flag”
US Olympic Team
Interactive
US Olympic “Raise Our Flag”
Deutsche Bank “Deal it!”
Deutsche Bank
Interactive
Deutsche Bank “Deal it!”
Lucky’s Market
Design, Print
Lucky’s Market
Squared
Personal Project
Design, Photography
Squared
Phaeton “Handmade”
Volkswagen
Print
Phaeton “Handmade”
Farbraum
Print
Farbraum